'12 Days of Giving' Premieres December 3 on UP, Stars Ashley Jones & David Blue

Holiday movie 12 Days of Giving premieres Sunday, December 3 at 7 p.m. ET on UP.

In 12 Days of Giving, a man who wins a small fortune decides to share his winnings by acting as a Secret Santa to people in a
small town.

The film stars Ashley Jones (Parker, General Hospital; ex-Bridget, The Bold and the Beautiful), David Blue (ex-Ciff, Ugly Betty), Jax Connolly, Preston James Hillier and Melanie Recker.

Watch a sneak peek below.

'A Baby for Christmas' to Premiere December 13 on UP, Stars Malinda Williams, Victoria Rowell, Karon Riley, Kristoff St. John

Former Y&R co-stars Kristoff St .John and Victoria Rowell
worked together last year in Marry Us for Christmas.

Production began this week in Atlanta on the UP Original Movie A Baby for Christmas, a romantic comedy starring Malinda Williams (Soul Food) and Victoria Rowell (The Young and the Restless) and Karon Riley (35 and Ticking). Building on the popularity the Marry Me for Christmas movie franchise, A Baby for Christmas will premiere on Sunday, December 13 at 7 p.m. ET as part of UP's "Everything you Love About Christmas" annual Christmas programming slate.

The film reunites the ensemble cast which includes GregAlan Williams (Necessary Roughness), Chrystale Wilson (For Richer or Poorer), DeEtta West (Lyfe’s Journey) Clifton Powell (Ray) and Kristoff St. John (20 Ft Below: The Darkness Descending), Rowell’s long-time The Young and the Restless co-star.

A Baby for Christmas is produced by Atlanta-based Swirl Films from a script by Rhonda Freeman-Baraka, who will make her directorial debut.

UP TV Releases Nielsen Study on Importance of Family-Friendly Environments to Advertisers

A Nielsen study commissioned by UP TV and released today by UP in cooperation with Mediavest confirms that the unique relationship viewers have with family-friendly media outlets can benefit advertisers. Family viewers have greater trust and stronger purchase intent for brands advertised in family-friendly programming environments.

The study quantified the number of viewers seeking family-friendly programming as approximately 42 million. "Family Viewers" are much more likely to seek wholesome programming for watching in a group or family setting. They watch shows that are in sync with their values and they want to be informed, inspired and uplifted by the shows they watch.

"This in-depth study confirms the value of family-friendly audiences as previously identified in studies done by the Association of National Advertisers and others," said Ron Plante, senior vice president, research, UP. "At the same time, it goes beyond validating what we already believed and sheds new light on an issue that, at its core, addresses how brands can maximize their TV budgets."