THE BOLD AND THE BEAUTIFUL will start broadcasting in high definition on September 7The development "that will take our show to a whole new look and level," executive producer Brad Bell tells TV Guide Magazine. "We knew back when we did all that CGI work on the Brookeberries story that it would have been so much better in high-def. Now we've got what we need to really move the show forward. And it's about time because, globally, you need to be high-def. It's now expected that you deliver your product that way."