NBC has partnered with multimedia entertainment studio Electus, an operating business of IAC, for three telenovelas to be developed with an eye towards airing one as a 13-episode series, with multiple episodes running each week, much like an actual telenovela.This is but one of many innovative scheduling strategies NBC is considering.
The first project in development, THE BLACK WIDOW, from writer Sri Rao, is an adaptation of the highly popular Venezuelan telenovela LA VIUDA JOVEN, which premiered in 2011 and set ratings records. The 142-episode series was broadcast around the world.
Rao's most recent writing credit was for GENERAL HOSPITAL: NIGHT SHIFT. He will co-executive produce with Electus' founder-creator Ben Silverman and Jimmy Fox, Head of Creative Development.
The other titles for development will be announced at a later date.