In a new national survey conducted by strategic research, marketing and brand consultancy Miner & Co. Studio, seven out of 10 U.S. TV viewers consider themselves binge-viewers – an activity that the same percentage of respondents says is “addictive” (download an infographic here). The study – Can’t Stop, Won’t Stop: Binge-Viewing Is our New Favorite Addiction* – identifies binge-viewing as watching three or more episodes of one series in a single sitting, with Frequent Binge-Viewers being those who binge a few times per week or more and Infrequent Binge-Viewers those who binge once a month or less. It showed that 17 percent of binge-viewers do so on a daily basis, 63 percent weekly and 90 percent on a monthly basis, with Frequent Binge-Viewers skewing younger (61 percent are Millennials) and more ethnically diverse (34 percent being non-white) than Infrequent Binge-Viewers (19 percent).
Showing posts with label Survey. Show all posts
Showing posts with label Survey. Show all posts
Tuesday, April 29, 2014
SURVEY: America is Addicted to Binge-Viewing; Side-Effects Include Missing Showers, Skipping Meals, Oversleeping and Having Nothing Left to Watch
In a new national survey conducted by strategic research, marketing and brand consultancy Miner & Co. Studio, seven out of 10 U.S. TV viewers consider themselves binge-viewers – an activity that the same percentage of respondents says is “addictive” (download an infographic here). The study – Can’t Stop, Won’t Stop: Binge-Viewing Is our New Favorite Addiction* – identifies binge-viewing as watching three or more episodes of one series in a single sitting, with Frequent Binge-Viewers being those who binge a few times per week or more and Infrequent Binge-Viewers those who binge once a month or less. It showed that 17 percent of binge-viewers do so on a daily basis, 63 percent weekly and 90 percent on a monthly basis, with Frequent Binge-Viewers skewing younger (61 percent are Millennials) and more ethnically diverse (34 percent being non-white) than Infrequent Binge-Viewers (19 percent).Monday, October 28, 2013
The State of THE YOUNG AND THE RESTLESS Survey Results: Favorite & Least Favorite Characters, and Fan Response To Killing Delia
It's all in the name: we really do love soaps - but sometimes, as any die-hard soap fan knows, it has to be tough love. The type of love, for instance, that makes a friend say, "Though I support you 100% it's time you take responsibility for your own actions." But we digress.Of course, every series takes a wrong turn now and then. As fans, it's important that we offer feedback, and help the show get back on the right track. Which is why we launched our most recent survey on THE YOUNG AND THE RESTLESS.
As you will see below, there's one thing we all pretty much agree on: gratuitous young child roadkill and recycled Franken-baby storylines aren't our cup of tea, and they're not your thing either (even with Halloween just around the corner). Maybe The Powers That Be will actually listen, before some of us start tuning out, and yet another beloved soap (the top rated daytime soap!) enters that well-worn death spiral of lower ratings - cutbacks - lower ratings - cutbacks - lower ratings...
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