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| Purell + BIG BANG THEORY = #1 Brand Integration |
Here's more evidence that the soap opera, though rebranded as the serious and oh-so sophisticated-sounding "serial drama," remains the workhorse of the Television stable. That old chestnut about soaps being dead? Toss it aside, already! Character-based series with continuing storylines (which together with a smaller cohort of crime procedurals make up most of the evening dramas) continue to be, unambiguously, the biggest broadcast earners. In a nutshell? Soaps sell.
In a
spanking new analysis of network TV's primetime moneymakers, Nielsen looked at viewership and advertising across the five traditional primetime genres. Their findings make good sense, especially in this
Year of the Soap.
