PRETTY LITTLE LIARS showrunner Marlene King |
WE LOVE SOAPS TV: How have you been so successful leveraging social media to support PLL? How much of that do you attribute to your online presence, which is very strong; and how much to the structure or the content or in other words, just the nature of the show that you created?
Marlene King: I think it’s probably equal to both. I think the fact that the PRETTY LITTLE LIARS started tweeting and social mediaing about the show when we were even at pilot phase sort of started this real grass roots, I would say, almost family, this social media family where from pilot stage our fans felt like they were a part of this PRETTY LITTLE LIARS family.