The deal is part of a broader effort at Nielsen to improve its methods for measuring how people watch television today.
The company has faced harsh criticism in recent years from TV and advertising executives, who complain that Nielsen has failed to keep pace with the digital transformation that has reshaped the industry. As a result, they say, it is not accurately capturing the real audience for shows.
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| Forbes March |
In 2009, March (Nash Brennan on OLTL) quit acting, moved to Jeffersonville, New York, and established the New York Firewood Company. The firm now supplies kiln-dried, plastic-wrapped bundles of logs to seventy-five restaurants and hundreds of private residences in and around New York City.
“We got college kids, we got professors, we have old families on the Upper East Side—I’ve delivered firewood to the Roosevelts—we have Irish pub owners,” March said.
Passions alum Ryan McPartlin joins Devious Maids
McPartlin (Hank Bennett on Passions) will play Kyle, a sweet, fun, and impossibly sexy new neighbor. He’s basically every woman’s fantasy except for one small catch — he has an unusually close relationship with his mother.
Desperate Housewives stars Eva Longoria and James Denton join Devious Maids
Details of Longoria’s role are being kept under wraps, while Denton will play Peter, the head of a movie studio who “falls hard and fast into a new relationship.”
Days of our Lives alum Nathan Owen upped to series regular on Devious Maids
Owens (Cameron Davis on Days) joined last season in the recurring role of Jesse Morgan, and has been upped to series regular for Season 4. Julie Claire, who recurred last season, also will be returning for Season 4.
HBO orders David Simon and James Franco’s ‘70s porn drama The Deuce to series
The series stars Franco and Maggie Gyllenhaal.
FABLife canceled following departure of Tyra Banks
The ratings-challenged daytime talk show will continue to make episodes for the remainder of the season, but it won't be back for a second season.
The Young and the Restless star Jason Thompson an expectant father
Jason Thompson (Billy on Y&R) and wife Paloma Jonas, who are set to become first-time parents in May. "It’s just another crazy change in the world of my world changing," the actor, who recently made the leap from GH to Y&R, tells Soap Opera Digest. "I'm very excited about it."
Mexico probes Kate del Castillo 'business dealings' with El Chapo
Mexico's Attorney General Arely Gomez has said that actress Kate del Castillo is being investigated for possible illegal business dealings with jailed drug lord Joaquin "El Chapo" Guzman. The telenovela star set up the meeting in October between Guzman, who was then on the run, and actor, Sean Penn. She denies any illicit links with Guzman, who was arrested on January 8.
A Nielsen study commissioned by UP TV and released today by UP in cooperation with Mediavest confirms that the unique relationship viewers have with family-friendly media outlets can benefit advertisers. Family viewers have greater trust and stronger purchase intent for brands advertised in family-friendly programming environments.
Nielsen Top Ten has put together a binge-watching guide for some of the most popular television programs from Sherlock and Freaks and Geeks to The West Wing and 24.
Nielsen, a leading global provider of information and insights into what consumers watch and buy, and CBS Corporation today announced the expansion of their longstanding relationship with a focus on advancing the state of cross-platform audience measurement and will continue to allow for the use of Nielsen data as a key metric in valuing their content.
