TiVo Treads Into T-Commerce With PayPal PactStarting this fall, ToVp will let DVR users click on interactive ads to buy products or services through their PayPal accounts, a solution that will be available to TiVo's cable operator customers.
The concept of letting TV viewers shop with their remote controls has been around since the earliest days of interactive TV -- with limited success to date. Players already engaged in T-commerce include HSN, which provides on-screen interactive TV apps that let viewers buy products featured on the shopping channel through Comcast, Dish Network, Verizon and other operators.