Showing posts with label John Bolger. Show all posts
Showing posts with label John Bolger. Show all posts

Friday, December 6, 2013

THE SOUND OF MUSIC LIVE! Dominates the Night with NBC's Best 18-49 Thursday Average, Excluding Sports, Since the Night of the "ER" Finale

THE SOUND OF MUSIC LIVE! (4.6/13 in 18-49 and 18.470 million viewers overall) dominated the night with NBC's best 18-49 Thursday average, excluding sports, since the night of the "ER" finale (5.2, April 2, 2009).

In total viewers, this is NBC's best Thursday average excluding sports since May 13, 2004 (FRASIER finale night, 22.597 million viewers).

· NBC won its fifth night in a row among ABC, CBS, NBC and Fox in 18-49 (12/1-5). It's the first time since June 2002 that NBC has won five nights in a row, excluding Olympics (since a six-night streak June 2-7, 2002; NBC's last in-season five-night streak was May 1-5, 2002).

· The top local market in metered market households came in Carrie Underwood's home state, with Oklahoma City giving the three-hour special a 20.7/28. NBC ranked #1 in primetime in all 56 metered markets.