The three filmmakers who launched digital studio WIGS — Black Swan executive producer Jon Avnet together with his son Jake Avnet and Rodrigo Garcia — have formed a new venture: Indigenous Media, backed by British broadcaster ITV and global advertising giant WPP.Indigenous Media will produce original content for digital and emerging platforms worldwide as well as branded content, centered on scripted half-hour and hour-long series. WPP and ITV will contribute advertising and distribution expertise, and Indigenous Media will focus on creating original entertainment properties.
WIGS, one of the first YouTube-funded channels, has produced several female-centric series, including Blue, about a mother with a secret life as a call girl starring Julia Stiles. Originally launched on YouTube, Blue and other WIGS series have subsequently launched on Hulu and Fox.com.