Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries and cable's leading provider of family entertainment, announced today the introduction of a third linear cable offering, Hallmark Drama, which will launch October 1. The announcement was made today as part of Crown Media Family Networks' bi-annual TV Critics Association Press Tour as the company continues to register revenue and ratings growth across both its existing networks.
Featuring a wholly distinct lineup from Hallmark Channel and Hallmark Movies & Mysteries, Hallmark Drama's programming will evoke the rich legacy and spirit of Hallmark Hall of Fame, the most award-winning and longest-running primetime series in the history of television. In addition to spotlighting movies and series from Crown Media's vast library of original dramatic content, plans are underway for new, original programming to be produced exclusively for the network.
