The CW's SUPERNATURAL is popular with Democrats according to a new Tivo Study |
The results come from an analysis assembled by TRA Inc. (which stands for TiVo Research and Analytics), and are based on a model that matches viewing data from cable set-top boxes with voter-registration information from 186,000 households. Measured during the first two quarters of 2012 (which is why there is no football, but plenty of basketball), TRA listed programs by how they performed with registered voters of either party (as well as independents) compared to a base of all registered voters.
In general, the conclusions pointed to television viewing that is every bit as polarized as the political culture. The research listed the top 20 shows for Democratic and Republican viewers and not one network show appeared on both lists.