El Rey Network Launches 'Slaves for Santanico' Party Line Promotion in Support of First Scripted Original, 'From Dusk Till Dawn: The Series'

El Rey Network today announced a new multi-platform promotional initiative titled "Slaves for Santánico" designed to drive fan engagement and sampling for El Rey Network's first original scripted series From Dusk Till Dawn: The Series. The innovative marketing program, rolling out April 21 through May 21, is timed to support the airing of the series' final four episodes, beginning with episode 107 (airing April 29) which features Eiza Gonzalez as Santánico Pandemonium. Credited for launching actress Salma Hayek's career, the Santánico character has been etched into the memory of fans around the globe and in episode 107, entitled "Pandemonium," Gonzalez will reenact the iconic snake dance from the cult classic film (which features special makeup effects by The Walking Dead's award winning makeup guru, Greg Nicotero, who oversees makeup effects for thfrome El Rey Network series).

12 New Images From Robert Rodriguez's FROM DUSK TILL DAWN: THE SERIES

El Rey Network plans to take viewers on a wild ride with the highly-anticipated, one-hour premiere of FROM DUSK TILL DAWN: THE SERIES on Tuesday, March 11th at 9 p.m. ET/PT. The series, created and executive produced by network Founder and Chairman, filmmaker Robert Rodriguez, is based on the cult classic film of the same name. The 10-episode series will serve as the first scripted original to air on the network.

Rodriguez, who will direct the first, second and fourth episodes, has enlisted fellow award-winning filmmakers, Eduardo Sánchez and Joe Menendez to direct episodes three, and five, respectively. Emmy-Winning Special Effects wizard Greg Nicotero (THE WALKING DEAD) will oversee make-up effects for the series. As previously announced, NIKITA executive producer Carlos Coto is the showrunner.

Wilmer Valderrama Join FROM DUSK TO DAWN Cast

Wilmer Valderrama (THAT '70S SHOW) has been cast as enigmatic crime lord Carlos, in El Rey Network's highly anticipated supernatural crime saga, FROM DUSK TILL DAWN: THE SERIES. Based on Robert Rodriguez's cult classic film of the same name, the hour-long series will premiere on El Rey Network in Q1 2014, debuting as the first scripted original series on the new genre-busting cable network.

Valderrama joins the previously announced D.J. Cotrona who plays Seth Gecko; Zane Holtz as Richie Gecko; Jesse Garcia who plays Texas Ranger Freddie Gonzalez, a new character created for the series; Don Johnson (Django Unchained, Nash Bridges) who joins in a recurring role as Sheriff Earl McGraw; Robert Patrick as Jacob Fuller; Madison Davenport as Kate Fuller; Brandon Soo Hoo as Scott Fuller and Eiza González as Santánico Pandemonium.

FROM DUSK TILL DAWN Adds Robert Patrick, Eiza González, Madison Davenport and Brandon Soo Hoo

On the heels of last week’s start of production in Austin, El Rey Network today announced the newest cast members of the highly-anticipated, FROM DUSK TILL DAWN: THE SERIES, premiering in Q1 2014 on the new English-language cable network. Created in association with FactoryMade Ventures and created and executive produced by network founder and filmmaker Robert Rodriguez, the supernatural crime saga (based on the cult classic film of the same name) will feature Robert Patrick as Jacob Fuller, Madison Davenport as Kate Fuller, Brandon Soo Hoo as Scott Fuller and Eiza González as Santánico Pandemonium. The 10-episode serialized drama will serve as the first original scripted series to air on the new genre-busting cable network. El Rey Network will debut nationally in December 2013.