Schwartz, who has served as a top programming executive for Fuse, CTV (Canada) and MTV, will oversee programming, scheduling, marketing and creative operations for the channel and will report to TVGN’s Board of Directors.
“This partnership is all about improving a property that has tremendous potential it has yet to realize,” said Leslie Moonves, President and CEO, CBS Corporation. “The key to that improvement will be growing the quality of the programming offered to the more than 80 million viewers who have access to TVGN. I can think of no better person to manage that process than Brad. He’s a terrific addition to the team. All his experience has prepared him for this role, and I look forward to the contribution he will make as he leads this exciting new effort.”