SURVEY: America is Addicted to Binge-Viewing; Side-Effects Include Missing Showers, Skipping Meals, Oversleeping and Having Nothing Left to Watch

In a new national survey conducted by strategic research, marketing and brand consultancy Miner & Co. Studio, seven out of 10 U.S. TV viewers consider themselves binge-viewers – an activity that the same percentage of respondents says is “addictive” (download an infographic here). The study – Can’t Stop, Won’t Stop: Binge-Viewing Is our New Favorite Addiction* – identifies binge-viewing as watching three or more episodes of one series in a single sitting, with Frequent Binge-Viewers being those who binge a few times per week or more and Infrequent Binge-Viewers those who binge once a month or less. It showed that 17 percent of binge-viewers do so on a daily basis, 63 percent weekly and 90 percent on a monthly basis, with Frequent Binge-Viewers skewing younger (61 percent are Millennials) and more ethnically diverse (34 percent being non-white) than Infrequent Binge-Viewers (19 percent).