Daytime Drama: Comparing Social Media to Nielsen Ratings

The Young and the Restless may be the top-rated daytime drama on Nielsen, with The Bold and the Beautiful just behind, but General Hospital rates higher than both on social media.

The infographic below shows a positive vibe of 59% around General Hospital in social media versus a 54% positive vibe around The Bold and the Beautiful.



The Young and the Restless comes in third with a 49% positive vibe.



There's a lot of demographic overlap between social media users and the 18-49-aged viewers.

Co-occurring topics are in orange, like “watching.” Blue words are sentiment people are using to express their opinions, like "favorite."

The infographic below is interactive and clickable on co-topics to refine results, make a comparison or launch a new query.