DAYTIME RATINGS: Y&R, B&B, GH, DAYS All Up In Total Viewers Year Over Year

The daytime Nielsen ratings are in for the week of March 4-8, 2013. The trend lately has been all four soaps go up on Total Viewers one week and down the next. This week was supposed to be when they went up again, but only DAYS OF OUR LIVES managed to do it.

From SON:
Total Viewers (versus last week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,549,000 (-65,000/+274,000)
2. THE BOLD AND THE BEAUTIFUL 3,532,000 (-26,000/+469,000)
3. GENERAL HOSPITAL 2,708,000 (-57,000/+364,000)
4. DAYS OF OUR LIVES 2,563,000 (+46,000/+134,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 825,000 (-72,000/-53,000)
2. THE BOLD AND THE BEAUTIFUL 710,000 (-40,000/+53,000)
3. GENERAL HOSPITAL 615,000 (-57,000/-14,000)
4. DAYS OF OUR LIVES 585,000 (+38,000/+32,000)

Y&R and GH have increased in Women 18-34 viewers in consecutive weeks.

Women 18-34 Viewers
1. GENERAL HOSPITAL 216,000 (-3,000/+47,000)
2. THE YOUNG AND THE RESTLESS 188,000 (-36,000/-22,000)
3. DAYS OF OUR LIVES 186,000 (+18,000/+19,000)
4. THE BOLD AND THE BEAUTIFUL 170,000 (-5,000/-17,000)

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- CBS Daytime Lineup Posts Year-to-Year February Growth