Sophomore Broadway drama SMASH returned with a two-hour premiere Tuesday night averaging 4.5 million viewers and a 1.1 rating in the advertiser-coveted 18-49 demographic.It took a 71% dive from its debut last year, which fetched a 3.8 rating (it premiered with a strong lead-in from THE VOICE). The dip was less drastic -- but still significant-- when compared to its May season finale, down 39%. Its lead-in on Tuesday night, BETTY WHITE'S SECOND ANNUAL 90TH BIRTHDAY SPECIAL, outperformed SMASH, drawing 6 million viewers and a 1.5 rating in the demographic.
Maybe Betty needs to join SMASH? :)
ReplyDeleteI'm hoping that the ratings will pick up over the next few weeks!
ReplyDeleteBrian :-|