The Opposite Story: ABC Touts ONE LIFE TO LIVE

In contrast to the CBS press release posted earlier, ABC has released a different take on the first day showdown between THE TALK and ONE LIFE TO LIVE. See below.

Against the highly-promoted debut of CBS' THE TALK, in head-to-head competition at 2 o'clock, ABC's daytime drama ONE LIFE TO LIVE defeated THE TALK by a solid 13% in Total Viewers (2.5 million vs. 2.2 million) and 19% among Women 18-49 (690,000 vs. 581,000).

ABC's THE VIEW defeated THE TALK by impressive margins across the board, including by 1.6 million in Total Viewers, or 73% (3.8 million vs. 2.2 million), and by 25% among Women 18-49 (729,000 vs. 581,000).

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/18/10.