DAYS Reaches 5 Month 18-34 High; 11 Month 18-49 High

For the week of November 9-13, DAYS OF OUR LIVES (1.4 rating, 8 share among women 18-49, 1.1/7 among women 18-34) tied for #3 among network daytime series in women 18-49 rating and tied for #2 in the women 18-34 demo. DAYS matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and delivered its highest women 18-34 rating in five months (since the week of June 8-12). Note that DAYS was preempted in several markets on Tuesday due to coverage of the memorial service at Fort Hood.

Compared with the same week last year, DAYS was up 14 percent last week in total viewers (3.1 million vs. 2.7 million).

Season to date, DAYS is tied for #2 in the women 18-49 race and the women 18-34 category.

DAYS is delivering its biggest audiences at this point in the season in three years among women 18-49 and total viewers.

Season to date, DAYS is up 9 percent in women 18-49 (979,000 vs. 899,000), up 12 percent in women 25-54 (1.062 million vs. 945,000) and up 14 percent in total viewers (3.1 million vs. 2.7 million). DAYS is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”